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Digital marketing - strategy, implementation and practice

Digital marketing - strategy, implementation and practice

Digital marketing - strategy, implementation and practice

Fiona Ellis-Chadwick , Dave Chaffey

Utgitt:
Norsk lyd- og blindeskriftbibliotek, 2021
Lengde:
38 t. 39 min.
Passer for:
Voksne
Språk:
Engelsk
Innleser:
William Talesyntese
Boknummer:
282184, 382184
Fra forlagets omtale: Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world.