Gå rett til innhold

Services marketing - integrating customer focus across the firm

Services marketing - integrating customer focus across the firm

Services marketing - integrating customer focus across the firm

Valarie A. Zeithaml , Mary Jo Bitner , Dwayne David Gremler

Utgitt:
Norsk lyd- og blindeskriftbibliotek, 2022
Lengde:
43 t. 39 min.
Passer for:
Voksne
Språk:
Engelsk
Innleser:
William Talesyntese
Boknummer:
284387, 384387
Fra forlagets omtale: In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.