Fra forlagets omtale: This book has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The author team draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges.