Services marketing - integrating customer focus across the firm
Services marketing - integrating customer focus across the firm
Valarie A. Zeithaml , Mary Jo Bitner , Dwayne David Gremler
- Utgitt:
- Norsk lyd- og blindeskriftbibliotek, 2021
- Lengde:
- 44 t. 23 min.
- Passer for:
- Voksne
- Språk:
- Engelsk
- Innleser:
- William Talesyntese
- Boknummer:
- 281372, 381372
Fra forlagets omtale: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
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