Storytelling - branding in practice
- Utgitt:
- MTM, 2015
- Lengde:
- 6 t. 15 min.
- Passer for:
- Voksne
- Språk:
- Engelsk
- Innleser:
- Talesyntese
- Boknummer:
- 283787
Fra forlagets omtale: In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.
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