How brands become icons - the principles of cultural branding
- Utgitt:
- TPB, 2011
- Lengde:
- 11 t. 46 min.
- Passer for:
- Voksne
- Språk:
- Engelsk
- Innleser:
- Talesyntese
- Boknummer:
- 286122
Fra forlagets omtale: Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
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